Simple solutions for 4K digital signage installations

Posted on August 21, 2012

Stunning quality in signage installations

It is al about standing out !! AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

  • A - Attention (Awareness): attract the attention of the customer.
  • I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
  • D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
  • A - Action: lead customers towards taking action and/or purchasing.

If you use 4K signage playback you will be sure to attract the attention of your customer. That's the first step to ensure Interest, Desire and Action.
The package of sedna presenter 4K player,  datapath X4 and Samsung UD46A will provide you a easy workflow to schedule super quality content.

Player 4K offers the highest possible resolution for signage playback. This version has all of the same features as Presenter Player Pro with the added bonus of playing videos with the highest possible definition, up to a resolution 3840 x 2160 at 30 hz (4 x full HD).

With the help of a wall controller and Player 4K, you add extremely high definition videos and images to massive screens. Perfect for outdoor and large-scale projects, Presenter Player 4K ensures that you have the robust playback that your high definition content demands.

Download the flowchart here.